Category Archives: Perfume Brands

Carolina Herrera: A Powerful Woman with a Touch of Chic

Carolina Herrera PortraitCarolina Herrera appeared in the fashion world as a surprise: a surprise that continued to linger long after her initial success.

In the early 80’s, Vogue editor Diana Vreeland was at the forefront of all fashion decisions. Therefore, when she endorsed Carolina Herrera, some hardly-known designer at the 1981’s Metropolitan Club, the world subsequently followed her luxurious trek from this first endorsement. She designed the floral-forward, chic wedding gown for Caroline Kennedy in 1986, sending a blaring message to the world: she was here to stay.

Demand for Chic from Early Days

Carolina was born in the Caracas in a family who has lived there for centuries. Her fashion surroundings were always perfect. She has proclaimed that everyone consistently wore chic clothes: that one went to Paris in order to find these clothes or else one had them tailor made in Caracas. It was not a comfort-first society.

She ultimately married two very important men. The first was Guillermo Behrens Tello, a large landowner in Venezuela. Their divorce came just a few years later. Her second husband, however, was Reinaldo Herrera Guevara. He had recently inherited the Spanish title: the 5th Marqués of Torre Casa. Thus shortly after their marriage, Carolina became The Marquise consort of Torre Casa.

212 Men EDT PosterPrior to her initial clothing line, Herrera was often seen with important, well-dressed celebrities. Her great friends included Mick and Bianca Jagger as well as illustrious Andy Warhol. She was listed on the International Best Dressed in 1972, therefore carrying with her this interior nurture: she could dress well and therefore she could create looks from what she understood so well about the fashion world.

Subsequently, the designer Carolina Herrera brought this chic mentality into her fashion. She garnered a bit of flair for the easy-to-wear; she fuelled her designs with complete sophistication. Her very first fashion show included the incredible future supermodel, Iman, and was met with much praise.

Introduction to Perfumery

After initial success in clothing design, Carolina charged headstrong into the fragrance industry: an industry ever-important, according to her, for any woman or man. She calls fragrance the most important “invisible accessory” anyone can own.

After initial success in clothing design, Carolina charged headstrong into the fragrance industry: an industry ever-important, according to her, for any woman or man. She calls fragrance the most important “invisible accessory” anyone can own. Her gentlemen’s collection includes many successful fragrances such as Chic for Men, 212 Men, Herrera for Men etc. At the moment she is shaking olfactory market with her most recent products from CH line.

Herrera Family Business

A new Carolina Herrera has recently tapped her high heels into the fragrance scene. Carolina Jr, a daughter from designer’s second marriage, initially thought she would be a scientist. She hated her job along with the working world and began to work alongside her mother: the woman that had inspired such innovation and style in for her daughter. She had provided a headstrong instinct in becoming one of the most important women of the 20th century. After all, fashion has, primarily, been a men’s world. Carolina Herrera made it her own.

Carolina Herrera with daughter212 is a collaboration between mother and daughter. Carolina Herrera Jr sparked the initial equation of the scent. She longed so much for her New York City home — the home in which her mother would create many fashion and fragrance lines. She ached for all the breadth of life driving through the city streets and wanted to create a scent that manufactured that spirit, that sensation. She wanted to yield that scent to anyone, that feeling to anyone: regardless of his stance in the world. At the end she affirmed there was nothing like the sensation of standing in the city with the whirring life around her.

What to say… Carolina Herrera and her daughter bring this elegance and simplicity to men’s fashion and fragrance. They understand the unique qualities of a perfect fragrance: how it can alter the shade of any grey day. They work to manufacture greatness.

Experience the Scent of Akhdar Mountains with Amouage

Amouage FateAmouage perfumes and colognes fuel their inspiration from the most unique of homes: the Middle East’s Oman. All the color and vibrancy of the rich landscape yields itself in the luxurious scents, lending a je-ne-sais-quoi quality to this international brand: a quality that sparks this marriage of innovation and tradition to pass along to a worldwide audience. Their scents hold a lingering, artistic aesthetic with ultimate prestige.

Arabian colognes and perfumes have long held the world spellbound; the French, the purveyors of the cologne and perfume industry, have ached for the Arabian scents with the understanding: theirs are the best in the world.

Even their name brings this driving blend so inventive in Amouage’s rich scents. Amouage is a merger of two words: the French word for love, “amour,” and the Arabic word for waves align evenly, passing ripples of energy and love.

Exclusive Ingredients and Perfected Craft

The company brings 120 natural ingredients into their fine, luxury fragrances. Their chief ingredient: silver frankincense. This is traditional with Arabic history. According to legend, great winged serpents guarded frankincense trees; after all, the resin from a tree was worth its weight in gold. In Biblical text, frankincense was traded most notably in Oman; the three wise men carried this aromatic resin directly from this great city to descend to the Christ child. These days, the task of stripping the resin from a frankincense tree contains not a single trace of modernity. A small group of tribal herders flock to the mountains in the south of Oman in order to harvest the resin by hand.

Amouage Dia promotional posterA further ingredient, the Omani Rock Rose, blooms for only a few weeks every year on the Jebel Al Akhdar Mountains. The extraction of the Omani Rock Rose is subtle: by hand. Because the scents are created often with these natural oils from the surrounding Oman landscapes, the layered cologne lingers on one’s skin, creating a lasting effect, a marriage of the intricate dessert environment.

The process of creating an Amouage fragrance begins, most incredibly, all the way north and west in London — one of the great fashion capitals of the world. Here, the company’s creative director, Christopher Chong, develops a preliminary brief: that is, a initial mixture of the fragrance.

Afterwards, this preliminary brief is passed delicately, across the English Channel to the thriving, fashion-forward Parisian centre. Paris holds the great perfume creators: the people who have honed and perfected the craft — and therefore, the only people Amouage would deign to work alongside. These “noses” in Paris test the perfume with long blotters: mouillettes. When drawn to noses, they allow perfumers to understand how best to align the composition of the product, how best to perfect it. Amouage CEO then samples the created fragrances from France, bringing his alliance to the fragrance that most matches the initial brief from London. This is truly a worldwide process: one involving many people’s olfactory senses.

After its French mixing, the fragrance finds its way to Oman. It is mixed with the precise alcohols and passes through maceration; this process takes approximately eight weeks. Afterwards, it is ready to bottle: however, unlike most fragrance manufacturers, this perfume is bottled without the utilization of mindless machines.

Each Amouage men’s perfume brings a personalized touch to the bottle. Either a traditional Omani knife or a Khanjar stops the top, yielding sheer elegance and lending that last bit of finery to the product. The knife imbibes a bit of danger: one’s fragrance application is serious, expensive. This is not a passing fancy.

The packager who personally brings life and beauty to the overall product eventually signs his or her name, lending an image of their complete care and aspiration for utter finery.

Amouage Fragrance Lines: Strictly for Royalties

Amouage is essential for royalty: just as the passing centuries brought western royalty’s olfactory sensations to the Middle East, looking for rare oils and layered sensations, today’s “royal” celebrities flock to Amouage. Several of the fragrance lines are stored in a crystal bottle with 18K gold plating — thus proclaiming a certain tier above the regular. Their attention to detail, their interior craftsmanship, and the utter discipline Amouage must maintain in order to withhold their high-orders of royalty and celebrities are undeniable.

amouage store in muscatAnd yet: their new products for men charge into the 21st century, bringing with them the past traditions aimed at a younger, more vibrant generation. Look to ‘Reflection Man’ fragrance. Amouage has stated this cologne endorses the power of the individual man. It promotes earnest and honest personal reflection: an understanding of one’s self and one’s desires.

The Reflection Man line also charges one with the idea: that Amouage, after years of understanding of its oils, must reflect upon itself and its brand. How will they charge forward with their luxurious shares and bring the fruits of their Oman landscape: from the Rock Roses to the Frankincense trees to newer and fresher generations? How will they continue to yield excitement in each product?

History states that they will persevere with their historical brand image: with their passion for their products and their layered, lively scents. Amouage is truly a world-class fragrance performer.

Christian Dior Perfumes as Etalon of Surprising Idealism and Modernity

Christian DiorBorn on the coast of Normandy in 1905, the future designer was the son of a wealthy fertilizer manufacturer. At the age of five the whole family moved to Paris, where young Christian started his artistic career by selling his sketches on city streets (despite the family wishes for a boy to become a diplomat).

Christian Dior was — initially and forevermore — a gardener of both plant and design; a cultivator of sweet smells and flowers, of dresses and perfumes. His early life in Paris forced him to pay attention to color, to light, to the smells of the street and the world around him.

At the initial launch of his House of Dior, Christian proclaimed himself as much a designer of dresses, as he was of perfume. Therefore, his fragrances are held with the same high regard as Couture he created. The fashion empire was established in Paris back in 1947 with a fabulous brand idea: that fragrance should hold the same grand identity and life as his flowing, beautiful dresses — as the rest of his fashion line.

Exploring Artisan Perfume Making Techniques

To utilize the interior flower scent, Christian Dior maintained an ancient technique: distillation. Raw material from the flowers, be them the roses of his garden or the lilacs of his bushes, were formed into their essential oils. The steam passed into condenser: it was cooled, letting the oils and water to divide in a Florentine flask. Therefore, the process allowed Dior’s utilization of both floral water and essence.

Throughout the extraction technique, which yields a different element of the flower, Dior let the flowers to rest in a solvent. The aromatic compounds and waxes are then extracted. After evaporation, these compounds and waxes remain as solids, known as “the perfumer’s diamond”.

Christian Dior — together with perfumer Edmond Roudnitska, was the first to establish a scent for men — utilizing the aforementioned techniques. The individuality of each scent Dior had created for women allowed him to proscribe a need for this in men: with unique fashion ideas and individualism. He reasoned, almost, that the women of the world heralded the flower senses; that there had to be a depth to all the high, bright flower notes. There had to be a completion.

Alain Delon for Eau Sauvage by Christian DiorAnd this, Dior found, in his first unisex scent: Eau Fraiche cologne. Christian Dior himself wore the fragrance; like the fragrances of before, for women, Eau Fraiche held a simplicity — a match with the menswear of the time. The men’s fashion of the early 1950’s was chic, sporty. It swung with cotton fabrics. The dynamic Eau Fraiche allowed men to complete their day fashion: allowed their role in the fashion world to be complete.

Unfortunately, just four years after cologne success, Christian Dior died from a heart attack. And without their fearless cultivator, the House of Dior began to shut its doors. But Paris — now in absolute adoration and completely prescribed to Dior’s lines — repelled this idea. The French fashion industry, licenses, and the economically conscious government of France looked to the general manager for assistance.

And suddenly — Yves Saint-Laurent, a 21-year-old designer, was sent to the helm. He became creative director of the largest fashion enterprise in Europe, in the fashion capitol of the world. And his persistence and hard work has allowed the Dior brand to grow, stretch into the future. He pushed modernity into the sixties.

Eau Sauvage by Christian DiorEau Sauvage

An absolute must-have in your perfume collection, Eau Sauvage is the first mainstream cologne containing hedione — an important ingredient in olfactory. For some, this fragrance is the true definition of a classic masculine scent, for others it is unisex with its citrusy freshness. Perfect for spring or summer days, Dior Eau Sauvage leaves you with a clean gentle scent all day. It doesn’t last long, thus you would like to apply something heavier in the night. Still, a very well made fragrance and subtly classy.
Fahrenheit by Christian DiorFahrenheit

At some point Dior managed to create something distinctly unique: a very masculine floral scent that turned the established system on its head. Fahrenheit smells remarkably modern even today with its warm and sophisticated combination of spice and a cooling musk that would remind you of a hot summer rain under the blooming trees. It is addictive fragrance that has a strong edge of attraction. You will not be disappointed with this legendary scent that transcends the barriers of what most fragrances usually are.
Dior HommeDior Homme

Released in 2005, this scent is definitely not for a guy who wants something cartoonishly masculine. This has depth and unique sensitivity, it's softer and subdued, smart and innovative, bold and provocative. It hosts Calabrian bergamot top notes before lingering into a heart of grapefruit and white musks. Like the past’s Eau Fraiche, the Dior Homme cologne can be worn with any sort of modern wear: it’s airy, passing a sort of fresh feeling. Very elegant, and has great longevity. Once applied there is no turning back.

Defining a New Era of the Word’s Iconic Fashion House

Since 1953, the House of Dior has continued the manufacture and release of a whole passel of colognes for men. 1966 brought about Eau Sauvage, which spun an interesting citrus depth. It held top notes sprinkling lemon and rosemary before falling to middle notes of petitgrain and basil. The heart notes boasted vetiver. It was incredibly popular, masculine cologne packaged in a classy bottle. In 1984, the House of Dior came out with a more intense, heavier Eau version entitled Eau Sauvage Extreme: to live louder, to party later.

Dior Homme Fragrance 2013 Ad CampaignThe current House of Dior perfume-creator is Francois Demachy, who continues this modernization with the aggressive and energetic Dior Homme Cologne. In 2013, Dior announced its most recent face of Dior Homme. They looked, as always, to the most current, most fresh and full personality of the day.

They chose Robert Pattinson — a celebrated movie star and shaggy, gruff, masculine man, who emulates the most current, aggressive and energetic ideas of the Dior men’s fragrances. He is excited and young: a breath of athleticism and, almost, mystery. His sultry fashion shoots illustrate the sort of secret ingrained in the idea of the Dior line: that there’s something in the depth of the flower, of the earth, that one can pinpoint and draw out into a fragrance.

Giorgio Armani: An Effortless Glamour of Italian Lifestyle

Designer Giorgio ArmaniAn Italian born and bred, passionate man with something of an early vision. After studying medicine and briefly dabbling in photography, Armani became a Milan shop-window designer. He would jet up to London to study the ways in which the fashionable city designed its shop-windows — and the ways in which local people clothed themselves.

Instead of promoting the continuation of low-calibre fashion, he looked to the Dukes. And he shocked the world with his idea that one could merge high fashion with every day wear: that one could apply a high-fashion mantra to every day perfume application. He dared to alter day-to-day life and manipulate higher stakes. Why not put one’s best foot forward, fashionably, be it on a European cobblestoned street or a middle-American highway?

Instant Success of Armani Fragrances

After launching his own fashion line in the 70’s, Giorgio Armani began expanding: he drifted into perfume industries in 1981. His first female perfume line was unfortunately discontinued; however, Armani Eau Pour Homme, released in 1984, became an instant olfactory success.

The mid-nineties brought about the release of acclaimed Acqua Di Gio Pour Homme. The marine fragrance emulated the Panatelleria Island: where Armani often vacationed. The scent therefore resonated with this idea of the earth and the sun and the Mediterranean breeze. It held notes of persimmon and rosemary, jasmine and deep amber. It showed masculinity with a sense of passion and taste and fruit. The fragrance has since won the Allure Best of Beauty Award.

In 1998, Armani began releasing twin perfume lines: “She and He”, which initiated a sort of hazy-wooden smell with hints of a sort of oriental depth. From there, designer repeated the She and He lines with Emporio Duo’s, which was fresh, clean — meant for spring and summer months. The success of this fragrance allowed its continued sales and has not been discontinued.

Spectacular Armani Prive Perfume Collection

Giorgio released his unique Armani Prive fragrances in 2004 starting with Ambre Soie. Unisex and incredibly expensive, it had limited distribution. The rest of the fragrance line was exclusive, much like Ambre Soie and included, but not limited to Prive Bois, Prive Eau de Jade and Prive Pierre de Lune. The unisex fragrances were available for a short time and then were shot from distribution.

Armani Prive Perfume CollectionLuckily, these oft-sought Armani Prive fragrances are available again from summer 2003 — going against the idea of this limited release. Once Ambre Soie was sold out, for example, it was swiped from all shelves. It was not to be found, but not to be forgotten.

With the re-release of all ten Prive fragrances, designer created additional four scents: Oud Royal, Ambre Orient, Cuir Noir, and Rose D’Arbie. They are inspired by the classic tale — the Arabian told “One Thousand and One Nights” and hold Giorgio Armani’s incredible interest in the oriental fragrances. Oud Royal evokes oud — which is the wood from the Agar tree, found in India. Cuir Noir hold much depth in its leather feel, while Ambre Orient holds amber notes. Rose D’Arbie sends a sweeter, unisex rose flavour. They are incredibly unique, each fragrance of the Prive line.

Acqua Di Gio Giorgio ArmaniAcqua Di Gio Men

This is a true benchmark for what all fresh-aquatic scents aspire to be! Acqua Di Gio is suitable for any age, however it is mostly popular amongst teenagers. Best described as a nice citrusy clean fragrance that eventually dries down to a calm woody scent. Mostly day time spring and summer cologne as you would prefer something stronger for your night out. Longevity is well over 6 hours, and projects very handsomely with many compliments.
Armani Code Pour HommeArmani Code

Released in 2004, Armani Code is the first masculine oriental-style fragrance released by famous Fashion House. Giorgio Armani once said that bottle design is inspired by the "satin lapels of an Armani tuxedo". It’s powdery, dark and mysterious, but ultimately classy fragrance that seems to attract women like a powerful magnet. In some ways it's a clean interpretation of a spicy scent with an intimate touch of citrus and leather. The projection is just average, so you won’t offend your office colleagues.
Emporio Armani Diamonds For MenDiamonds for Men

Created by Jacques Cavallier of Firmenich, the Emporio Armani Diamonds for Men is the most natural, quite close to the skin, scent of a clean man with a class and sophistication. Perfect warm cologne for winter, but should not stop you from using it during summer breezy days and nights. The ingredients blend seamlessly during the musky drydown, while the opening of bergamot and guaiac wood is quite fresh and enticing. There is a quite remarkable marine note that will keep you in a good mood throughout the day.

Lifetime Achievements and Continuing Success

In 2007, designer released Armani Attitude for Men. Everything about it carried the sleek, marvellous fashion history of Giorgio himself. The ad carried a masculine Italian man — a greased over hairstyle. He embodied strength, elegance — he was a sheer portrait of classic, Italian cinema.

The actual fragrance comes in what appears to be a cigarette lighter: in this age of decreased smoking, one can still initiate this rather cool flip of the lighter, spray a light, men’s cologne and proceed with this air of Italian strength and livelihood. The scent is intense: top notes yield a sense of coffee and lemon while middle notes follow with softer lavenders. The deep notes bottom out with the woody cedar and long-lasting amber.

Giorgio Armani Attitude Extreme Ad CampaignSince he began creating fragrances in the early eighties, Giorgio Armani has released over 98 perfumes. His work is the marriage of complex styles with simplistic forms: it is the joining of high-fashion with every day wear. He understood the ways in which his shop-window appealed to the passers-by; he understood what caught the senses, spurred people to enter the store. And he has continued this passion into the new century.

Giorgio knows that just a hint of jasmine can pulse a scent into a different emotion; he understands that the cigarette-lighter packaging of the Attitude for Men can emit such a moment of zeal, of passion. His colognes carry this timeless masculinity, this Italian sun and earth. They provide freedom and a sense of sophistication, all at once. The world looks to Armani for a heightened attitude, a new perspective.

The Evolution of Military Fashion with Hugo Boss

Hugo Ferdinand BossHugo Boss is a prolific name in the fashion industry: it’s a luxurious style house originating in Metzingen, Germany. Metzingen — not surprisingly — is the birthplace of Hugo Ferdinand Boss, himself, a German designer born in 1885.

He began working on fashion line in 1924 — then specializing only in clothing design, prior to arriving to its now-heralded fragrance lines. But let’s start from the very beginning…

From Bankruptcy to Success

After the First World War, Germany was in a sheer economic downturn. In troubled times, the women and men went first to the grocery store — maybe never to the Hugo Boss Fashion House to think about daily life wear. Hugo Boss went into bankruptcy — and perhaps into a sort of desperation.

Hugo Boss Nazi Military Uniform1931 left the designer with just six sewing machines and the rev and energy to start anew. And he looked for a few friends to back him: what better friends, at the time, could one find than the Nazi Socialist Party? They had the power of Germany and were growing in funds and backing.

So, generally speaking, Hugo Boss became a Nazi. He sponsored the SS, the German Labor Front, the Reich Air Protection, and several other Nazi-run organizations. And his profits flew through the roof with the support of his new friends and allies.

After increased uniform demand, late in the war-period, Hugo Boss employed approximately 40 prisoners and 150 slaves from the countries of surrounding Europe. He and Hitler were pictured together in Boss’ apartment; Designer was a great supporter and dear friend to the greater boss. And Boss’ career expanded. Bankrupt in the early thirties and a great, rich man in the early forties. It seems a dream.

Luckily, the war ended in 1945. And so did Hugo’s dream — his uniform projects and slave labour, his expanding war-run business. In 1946, designer was deemed a Nazi supporter and contributor; therefore, he was unfit to run the business he had initially created. He was fined heavily — but the money he had earned during the war boosted his company through these tough times.

The Fashion House survived, even through Hugo Boss’ death just three years after the war, in 1948. But they would have to create a different line: their war revenue with depleted. They looked to men’s fashion after a decade of designing for the military.

Eugen Holy strapped himself at the helm of Hugo Boss line, embarking out into the world of men’s suits. Suddenly, seated in the aforementioned “slave seats”, 150 actual employees sat working for the thriving Hugo Boss. 1969 — after some twenty-three years of growth, Eugen left the company for increased modernity with his sons, Jochen and Uwe. They enlarged international development, thus involving their company again in a world war of sorts: the war of fashion and demand.

Introducing the Hugo Boss Fragrance Line

1984 brought about the first Boss fragrance lines. They matched the cultivated lines Hugo Boss promoted throughout the next decades:

  • Boss Black, which holds a sort of timeless modernity. It brings about a broad range of items, be them a part of clothing or accessories or fragrances;
  • Boss Orange, which is absolutely bohemian, holding individuality at its highest esteem;
  • Boss Selection, which is high-end and sophisticated — more European in its sensibility;
  • Boss Green, which focuses on sports, mostly tennis and golf.

The Hugo Boss mindset prescribes that a fine, immaculate suit requires a sensible zest of cologne. Their suits were matched excellently with the Boss fragrances — each of textiles held with them a corresponding scent. Even your less-than-fashion-forward man could match the fragrance with the appropriate suit textile.

Boss BottledBoss Bottled

Another fantastic fragrance designed by Annick Menardo! The spirit of the brand and classic values of elegance and style are captured in the bottle of Boss fragrance. This fresh and masculine scent will push your confidence to the highest limit possible and make success the part of your everyday routine. Boss Bottled is warm and spicy, which makes it perfect for daytime fall and winter. The lasting strength is quite good, the sillage being rather intimate and inoffensive.
Hugo Boss In MotionBoss in Motion

Created for the dynamic man who accepts no restrictions and conquers the world on the go. Expect the fresh woody notes at the base, which make Boss in Motion a truly sensual masterpiece. You will love the way the oranges and the musk blend together. The fragrance is versatile, equally good for both cold winter nights and fun summer days. The longevity could be a slight problem, but some men get around 5-6 hours of it which is a nice average length.
Hugo ManHugo Man

Launched in 1995, this cologne could well be the one of your all-time favorite fragrances in high school. It has a sort of green scent, with the rum and fresh apple pop out at first followed by a delicious mossy sandal wood. Hugo Man is best associated with a guy who is not afraid to show a bit of pride in his appearance with an outgoing and charming personality. It's the kind of fragrance everybody loves, which makes it perfect for the office. Quite good longevity and a real value for money.

For example, their cotton-wear swatched up with a lighter verbena for a sort of crisp comfort: nothing too expensive, nothing too forward, but professional and lithe. Furthermore, Hugo Boss’ cashmere fabric was most excellently matched with Patchouli — which is decadent, warm. Close. It is the more intimate pairing.

All of the fragrance bottles were wrapped in their similar, brother fabrics — be it velvet, cashmere, silk, wool, or cotton. This dismisses any assertion that smell and feel are unrelated.

Hugo Boss Baldessarini Ambre CampaignUnfortunately, Hugo Boss’ now thriving line of both fragrances and clothing hit a hiccup in 1999. Because of the company’s extensive involvement in the Second World War, American lawyers filed a lawsuit. They wanted reparations for the existing survivors in complete awareness that Hugo Boss had forced over a hundred slaves to work for him, to clothe Nazis during the war.

Despite drastic, unfortunate past events, Hugo Boss remains, today, at the forefront of the marriage of men’s fragrances and men’s fashion. Join your senses: your sense of sight, of smell, of touch. And embrace the timeless luxurious Hugo Boss line.